Veruschka Zarate is the creative force of Pride & Joy Quilting and is a self-taught Quilt Maker and Pattern Designer, specializing in the technique of Foundation Paper Piecing.

She began learning traditional piecing and quilting techniques in 2016 and through a voracious desire to keep learning happened on Foundation Paper Piecing in 2019. After mastering the technique, Veruschka set out to create her own designs focused on subject that inspire joy, vibrancy, empowerment and encouragement.

Veruschka works from a vibrant color palette to create large-scale, foundation paper pieced quilts. She gained attention when applying this technique to create colorful Foundation Paper Pieced Quilt Portraits.

Veruschka enjoys teaching and sharing  Foundation Paper Piecing techniques via social media channels such as Instagram and YouTube. 

As she continues to set new goals for Pride & Joy Quilting, she intends to create workshops and online courses so Quilters can learn FPP techniques in construction and design.

She also enjoys lecturing and teaching at Quilting Guilds, both nationally and internationally.

Veruschka is the proud mother of two precious boys Rock and Hawk, her Pride and Joy and the inspiration behind the company, and has been married to her Husband, Gustavo, for almost 20 years. A California native, her professional background is in Counseling Psychology (Licensed Marriage & Family Therapist). She has had diverse creative outlets throughout her life including, classical voice, digital graphic design and watercolor painting--but her greatest joy is found in mothering her children.